Overview

The existing product led hub housed only a few resources, and needed a total revamp – with refreshed articles, persona-specific landing pages, a video series, transcripts, case studies, the “why” behind the product-led movement, and more. It was also dated and needed to incorporate our recent brand refresh.

Objective

The goals for the project were to create destination for tool-agnostic, product-led education; to cement Pendo as the thought-leader in the product-led movement; to make the hub easier to discover from our site and organic search; to provide content for every type of employee; and to enable visitors to self-serve content based on role, business function, or objective.

Process

Over the course of 4-5 weeks, I teamed up with another designer to create several iterations of both low fidelity and high fidelity wireframes for about 15 separate pages. The project team consisted of two designers, a content manager, two content writers, and two developers. For each iteration (lo-fi v1, lo-fi v2, hi-fi v1, etc.), we created a new page in Figma that housed the frames for each of page types. At every step, we all put comments in Figma, and would discuss progress and decision points in our once or twice weekly meetings. Once the final versions were approved, we exported all assets and documented items for dev. Development took three weeks.

Considerations

The microsite needed to be scalable in terms of articles, personas, and content types. It also needed to feel distinctly different from the main website while still feeling distinctly “Pendo.” We were specifically targeting the enterprise audience, and needed to balance our playful brand elements with authoritative. We had to create new website patterns and components, as well as build in elegant ways to link back to our main marketing site.