BRAND

Pendomonuim 2019

Every year 1,200+ Pendo users gather in Raleigh, NC for Pendomonium, Pendo's annual user conference. The logo was created by another team member, then passed off to me to own the art direction for the event. I created all print and digital assets for the event, including way-finding signs, banners, window clings, product booths, badges, presentations, agendas, t-shirts, stickers, buttons, and one-sheeters.

The theme of the event was “Becoming product-led,” where your digital product should be at the center– driving growth and increasing customer loyalty.

Created for Pendo, 2019

Wide view of people approaching and standing around a registration desk for a conference, with pink branded signage on walls and above desk
Large pink sign on building window reading "Pendomonium 2019"
Birds eye view of people approaching and standing around a registration desk at a conference
Image of escalator taken from base, with people on escalator blurred in motion, and pink circular decorative signs on the adjacent wall
Image looking down hallway showing a large green plant, wayfinding sign for conference workshop rooms, and monitor hanging from ceiling with pink image reading "bootcamp workshops"
Person wearing a backpack reaching up to tie string on a huge board for an attendee activation that creates a web of strings between pegs labeled with various roles, like "product marketing"
Woman smiling looking to the side, wearing a pink shirt and employee badge, standing in front of a blue booth for a product called "Pendo Feedback", and TV monitor with slides showing
Mockup of a white t-shirt with black circular design on it with the logo for Pendomonium 2019 event
Mockup of a white t-shirt with pink rectangle with abbreviated logo on it for Pendomonium 2019 event
Large hallway in a convention center with people blurred in motion. Walls have pink and black signs on them branded with Pendomonium 2019 logos, Pendo logo, and the event's social hashtag.
Four men wearing pink t-shirts and employee badges at a conference booth looking at computer and smiling
Mockup of black tote bag with circular Pendomonium 2019 event logo in white
Angled view of stairs and escalator at a convention center, with the focus on a white vertical wayfinding sign standing up on the ground and conference signage on the wall.
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Pendomonium 2020